Well said!

From John Smedley in an interview at TheMitanni.com:

At some point as an industry we need to realize that we have already lost the race to outpace players in making content. … The problem is you get to the endgame and as game makers it’s not just expensive. it’s impossible to stay ahead of the curve…We need to focus on game systems that are perpetual and give players a lot more control over what they can do rather than JUST putting yet another dragon in front of them with scripted content. We need to be doing both in order to be successful. And that’s our plan.